Yellow Pencil Winner
D&AD New Blood 2023
Yellow Pencil Winner D&AD New Blood 2023
GLOW
A response to a merchandise brief set by Penguin Books.
Cool! What is it?
GLOW is a merchandise line that optimises the atmosphere and heightens the reading experience for readers in an eco-friendly, sustainable, and trendy way. The GLOW Bulb is a smart lightbulb that comes with 6 ambient perfected reading modes that are gentle for eyes and assists in easy reading. Calling all #Booktok and #Interiortok, GLOW’s merchandise line also includes an easy-to-assemble GLOW Stand and a GLOW Shade. The GLOW Shade has adjustable panels that pays homage to the history of Penguin logos, and the GLOW Stand has a dual purpose of a lamp stand and book stand to fashionably stack books.
Kieran Ahmed, Designer, BBC Creative
“This submission left a strong impression on me. From the easily recognisable Penguin branding to the perfect execution, it's impossible to overlook the care and consideration that went into this!”
Kezia Newson, Content Manager, Penguin
“The genius behind Glow is in its simplicity – three items of merchandise that all interact to build one slick, well-designed piece. We particularly liked how much effort had been put into ensuring it was sustainable, and how it responded to 'enhancing the reading experience' in the brief.”
Final Entry Presentation
About D&AD
The Design & Art Direction Awards are recognised globally as the ultimate creative accolade, entered and attended by the best from around the world. The New Blood Awards is open to advertising, design, digital and marketing students and recent graduates worldwide. The briefs are set by real brands, and are a chance for emerging creatives to have their work seen by top industry professionals, and to earn an extremely prestigious award. The Yellow Pencil is one of the highest levels of achievement in the awards